Frequently Asked Questions

Who are you guys?

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Hey, thanks for asking. We’re Parent Life Network, a division of Square Crop Studios Inc. We’re all about helping Canadian families, so we’ve teamed up with a ton of great sponsors to change the life of one lucky baby and their family. We’ve always got lots of exciting things going on like our fun and informative blog, and our massive Facebook community forum of new and expecting parents.

So, what’s this contest all about?

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At the risk of making the understatement of the century, parenting is hard work. You deserve a break. Our dream is to give Canadian parents the chance to win great prizes, and it’s a recurring dream. We actually gave the dream a name: Canada’s Luckiest Baby. So far, we've already given over $300,000 to Canadian parents. And we can't wait to give away even more. Throughout the contest, we’ll keep adding new prizes until the contest “due date,” when we’ll draw one lucky winner’s name! So keep checking back. And have fun. Good luck!

What are the requirements?

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Your baby doesn’t have to be the most talented, adorable, genius baby in the country (although we don’t doubt that they are). In fact, your baby doesn't even have to be born yet. Frankly, it doesn’t even need to be your baby. The only requirement is that you are a Canadian over the age of 18, who is entering on behalf of a baby you love. This Canada-wide opportunity is open to babies on the way and children up to the age of four. Current and soon-to-be moms, dads, grandparents, other family members, and friends are all welcome to enter.

What is the Baby of the Day?

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Most days we post a photo of a PLN member’s baby somewhere on our social media and their name becomes an entry code. Got a happy baby you want to be featured? Let us know by sending a picture and your baby’s name to contact@parentlifenetwork.com and we might feature them..

Can I really win everything?

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You can absolutely win everything. So long as you’ve added all the prizes to your prize bundle, if we draw your name, you will win all the prizes. Don’t worry, we’ll let you know every time we add a new prize so you’ll have a chance to include it to your bundle.

How can I improve my chances of winning?

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Just by entering Canada’s Luckiest Baby, you’ll get one entry in the contest (and that could be all you need to win). Of course, you could greatly improve your chances to win by earning as many Extra Entries as you can. There are all sorts of opportunities to get those Extra Entries, from answering questions to visiting our social media pages to entering to win separate contests. Just check out your feed for an easy list of all the ways to get more entries.

When does the contest end?

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Canada’s Luckiest Baby stops accepting new entrants on November 30, 2018. A winner will be drawn on December 6, 2018 and announced shortly thereafter.

How will you choose the winner?

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We thought about playing a country-wide game of hide-and-seek and giving it to the winner, but our lawyers didn’t like that. Instead, the winner will be chosen at random from all eligible entries. Yep, it’s really that simple—good luck. (See rules for details.)